Real Estate Marketing Guide: How To Market Your Property

Warwick Williams
3 min readNov 18, 2022

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Purchasing a home is a crucial decision for first-time homeowners. This is why many prospective buyers conduct their homework ahead of time to make informed decisions when purchasing houses for sale in Drummoyne. For property sellers, however, this is something worth capitalising on.

When it comes to marketing a property, real estate professionals use different methods to make a sale successfully. But if you’re on your own, dealing with the complexities of marketing can be daunting.

To help you market your property and sell it to the right people, here are some of the best methods you can use:

Analyse your competitors

Doing a competitor analysis can improve the effectiveness of any marketing plan. The goal is to understand your competitors better so that you can effectively come up with real estate strategies to sell your property successfully. In addition, by identifying areas where you are weak, conducting a competitor analysis can assist you in determining what marketing methods generate the best possible results.

Utilise social media platforms

Marketing on social media is a great way to reach out to homebuyers. In fact, social media has become one of the first game-changers for real estate brokers. From taking advantage of Facebook Business Ads to publishing photo galleries of new listings, social media platforms allow real estate agents to build a reputation and succeed in the industry. In fact, several social media sites, such as Facebook, have built-in ad production capabilities into their business pages, making it simple to organise and manage ad marketing campaigns.

Consider email marketing

Email marketing and real estate are inextricably linked as long as you’re sending the relevant emails to the right people at the right time. In reality, 63 percent of email marketing strategies in the real estate industry were successful. One commonly used method is sending out email newsletters. Newsletters help you connect with new prospects and stay relevant with previous clients. Your newsletters should include high-quality, suitable material such as advice on finding the ideal home for them or industry news that affects how or when they should acquire a new home. Promotions can also be included.

Produce a compelling real estate video

Utilising videos to provide prospective homebuyers with a virtual tour of the property is one of the most effective ways to stand above your competitors. The fact that real estate relies heavily on visuals is a good reason to satisfy the visually curious nature of your prospects. Not to mention, producing high-quality videos is no longer that difficult these days due to the accessibility of video production tools; you can even use your high-end smartphone to shoot a compelling video and showcase the property you are trying to sell.

Final Thoughts

Marketing your property doesn’t have to be difficult, but if your hands are full and you want to ensure that you will sell it to the right people, you can always count on Warwick Williams Real Estate to help you do the selling. Despite the numerous houses for sale in Drummoyne, WWRE agents can put your property on the map for potential buyers to find it quickly. So contact us today to get started!

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Warwick Williams
Warwick Williams

Written by Warwick Williams

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WWRE covers the full spectrum of the real estate market with dedicated teams specialising in residential and commercial sales, property managemtn and project ma

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